Articles

Are you in an industry where you get a lot of phone calls from users? With over 3.7 billion mobile internet users, it’s more convenient and efficient for people to call businesses to get information or resolve their queries. As a marketer, it’s important that you track phone number clicks on...

As businesses increase their focus on digital marketing, many are turning to public relations (PR) to help boost their visibility and credibility. Of course, PR is one of the best ways to get your name out there and build thought leadership, but if you are one of the many companies...

Are you considering your social media plan of attack for the year ahead? Want to know the best social media platforms to help you grow your small business? The team from tech.co share the stats you need to know about each social network in this infographic. Here’s who makes their list: Facebook...

Content marketing is a must for any marketing strategy. Here are examples of creative ways brands set themselves apart and provide value to their audience. When it comes to driving traffic and boosting conversions, content is key to your digital marketing strategy. Content marketing gives you the opportunity for optimal keyword placement...

If you’re working as a digital marketing professional, chances are you’ve used Google Trends more than once. Therefore, you are aware that it is a crafty instrument that provides you with powerful content insights. And because Google Trends is one of the best tools on the market for content optimization and content research, we’re...

 Branding and promotion is always been a major part of marketing and business activities. Because it is the only factor that helps a business to attract more customers and buyers to their products and services. Digital Platforms are very useful to advertise your business for free and to attract more...

Facebook started pushing the use of hashtags in posts last July, literally in a notification stating that by adding hashtags, you can improve your reach. Finally! The Facebook Hashtag 2021 Definitive Guide: What Marketers Need To Know Hashtags on Facebook first launched clear back in 2013 with an update in 2016. And, frankly, hashtags never really seemed...

As an entrepreneur, you can grow your business exponentially through the power of personalized marketing and laser-focused messaging. Laser-targeted sales messaging allows you to cut through the noise in a world where consumers are bombarded with information overload. Delivering highly relevant and personalized messages is one way of forging long-lasting...

A quick search on the internet will throw up many articles that tell you that Facebook boost posts are a total waste of money! That boosting posts through Facebook do not result in anything worthwhile. But, if you dig deeper into boost posts, you will find that there are certain...

2020 was — in a word — unprecedented.  The only thing nearly as unprecedented as the events of the year itself? The number of times 2020 was described as "unprecedented." With the conclusion of a year unlike any other, it's natural to seek out new looks and approaches.  Desires for new...